Born Rich

>> Monday, January 21, 2008

Last week, I read an article (online) from New York magazine titled, "Rich Kid Syndrome" (How Can America's Rich Teach Their Children the Value of a Dollar?) It was interesting but not especially surprising. Within the article were a few quotes by someone I had never heard of--Jamie Johnson, "an heir to the Johnson & Johnson fortune and director of the 2003 documentary about the children of wealth, Born Rich." After reading the article, I was intrigued enough to put it in my Netflix queue. I watched it last night.

On the one hand, it was a bit galling hearing what some of these kids had to say. On the other hand, not so surprising considering, most do not have the broadest of horizons regardless of their wealth. Ivanka Trump comes off very well. Cody Franchetti appears to be a well-versed playboy, and Luke Weil is everyone's worst nightmare--the kid you just want to avoid. The most hilarious moment has to be Luke's desire to be "indispensable." Keep dreaming kid! You have no talents beyond mouthing off and getting high.

The documentary itself is not very long. I'd recommend listening to both commentaries, particularly the one with Johnson, his uncle and Franchetti. Definitely some interesting comments but the subjects in the movie aren't particularly interesting people other than their inherited wealth.

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