But we shouldn't even tax fast food at a minimum?

>> Friday, August 7, 2009

The chains lard on bacon in particular as a high-profit method of adding an item that has a "high flavor profile," a "one-of-a-kind product that has no taste substitute." According to David Kessler, author of The End of Overeating, a standard joke in the restaurant chain industry goes, "When in doubt, throw cheese and bacon on it."

More than that, notes Kessler, the food industry uses science and marketing to try to make its products addictive. By manipulating what he calls the "three points of the compass" -- fat, sugar and salt -- the food industry creates highly processed foods that can hook us like drugs. In various countries and regions, the levels of fat, sugar and salt are even calibrated to different "bliss points" to maximize the consumers' pleasure.

Kessler talks to one scientist who studied lab mice that were willing to work nearly as hard to get doses of Ensure, a drink high in fat and sugar, as they were to get hits of cocaine. One food company executive calls his industry "the manipulator of the consumers' minds and desires."
Cocaine for personal use is illegal, yet we shouldn't tax the fast food & soda companies making us sick and fucking up our environment?


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